Millennials as B2B Buyers
September 1, 2014
As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.
(Please visit our "Also See" section to the right for the full PDF of the Research Report.)
"Millennials as B2B Buyers." BMA, September 2014.
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