Compare Your B2B Content Marketing Maturity

July 15, 2014

Key Takeaways

Content Marketing Practices Are Not As Advanced As Marketers Believe

More than half of marketers surveyed rate their content marketing practices as mature. But digging deeper shows that the majority of B2B content practices focus too narrowly on early-stage buyer acquisition. When content fails to engage buyers throughout their lifetime, sellers risk losing more empowered customers to more responsive competitors.

B2B Marketers Need To Connect Content Marketing To Business Results

More than half of survey respondents are in the early stages of assembling a content strategy and executing against it. To mature further, B2B marketers must establish a formal editorial board to advance practices companywide and use data-driven metrics to demonstrate a direct correlation between content production and business results.

Take Our Assessment To Determine Your Level And Advance To The Next

B2B marketing execs should employ Forrester’s content marketing assessment to identify weaknesses and gaps in their processes, along with the skills needed to engage buyers with content that addresses their needs and brings them unique value. This assessment will also help marketing teams address the unique challenges each maturity level presents. and non-customer facing employees.

(Please visit our "Also See" section to the right for the full PDF of the Research Report.)


"Why Sales Success Depends on Alignment With Non-Customer Contact Employees ." BMA, July 2014.

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