Employee Engagement, Customer Satisfaction, and Profitability

March 1, 2012


HR leaders are unquestionably facing daunting challenges these days... Employee engagement levels are at an all-time low, and engagement levels of top performers and high-potentials have fallen the furthest of any group. Additionally, surveys reveal that 60 percent of employees plan to leave their current employer within a year, and another 21 percent are actively taking steps to prepare to leave. Besides these very troubling workplace challenges, HR leaders are regularly expected to deliver on the following organizational goals:

  • Create a positive work environment; encourage and reward excellent performance.
  • Improve employee engagement and productivity; reinforce desired workplace behaviors.
  • Reduce turnover, attract and retain critical talent; become an employer of choice.
  • Increase organizational growth and profitability; build support for organizational goals and values.

Please visit our "Also See" section to the right for the full PDF of the Research Report.)


"Employee Engagement, Customer Satisfaction, and Profitability." BMA, March 2012.

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