Ambidextrous Marketing: Embracing the Power of Ambiguity

October 21, 2016

Executive Summary

Johnson & Johnson is building ambidexterity into its marketing to create brand value and compelling brand experiences.



Source

"Ambidextrous Marketing: Embracing the Power of Ambiguity." Alison Lewis, CMO at Johnson & Johnson Consumer Companies. 2016 ANA Masters of Marketing Conference, 10/21/16.

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