How Sherwin-Williams, at 150, Continues to Drive Category Innovation

October 22, 2016

Executive Summary

Focus on the "ing" in the brand experience to create deeper customer connections.



Source

"How Sherwin-Williams, at 150, Continues to Drive Category Innovation." Ellen Moreau, SVP of Marketing Communications, Americas Group, at The Sherwin-Williams Co.; Kelly Mooney, CEO of Resource/Ammirati. ANA Masters of Marketing Conference, 10/22/16.

  • EMA
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