The Transparency Toolkit for the Data-Driven CMO

October 22, 2016

Executive Summary

Analytics has elevated the credibility of marketing at TD Ameritrade by showing the connection to business results.



Source

"The Transparency Toolkit for the Data-Driven CMO." Denise Karkos, CMO at TD Ameritrade; Wes Nichols, Co-Founder of MarketShare, a Neustar Solution. 2016 ANA Masters of Marketing Conference, 10/22/16.

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