The Transparency Toolkit for the Data-Driven CMO
October 22, 2016
Analytics has elevated the credibility of marketing at TD Ameritrade by showing the connection to business results.
"The Transparency Toolkit for the Data-Driven CMO." Denise Karkos, CMO at TD Ameritrade; Wes Nichols, Co-Founder of MarketShare, a Neustar Solution. 2016 ANA Masters of Marketing Conference, 10/22/16.