B-to-B Marketing with Guts: Turning Intuition into Impact

September 7, 2016

Executive Summary

B-to-B marketing campaigns can often be extremely similar, relying on a list of rote images. To break out of that rut, marketers need to combine their creative instincts with their professional experience and data knowledge.



Source

"B-to-B Marketing with Guts: Turning Intuition into Impact." Reuben Webb, Executive Creative Director at Stein IAS. ANA Webinar, 9/7/16.

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