B-to-B Campaigns and Content Marketing: Going Beyond Leads

October 5, 2016

Executive Summary

Content marketing can be an effective tool in a B-to-B brand's arsenal if it is used effectively. By changing how brands approach the traditional purchase funnel, content marketing can be used to accelerate the decision-making process and generate leads.



Source

"B-to-B Campaigns and Content Marketing: Going Beyond Leads." Tim Cashman, Senior Content Marketing Strategist at Yesler. ANA Webinar, 10/5/16.

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