Tips on Creating Branded Content for the B-to-B Marketer

December 1, 2016

Executive Summary

As branded content grows in popularity, the publishers that help create it must consider what type of content they want to produce and how it may affect their own brand positioning. The Financial Times carefully selects partners that meet the same standards the newspaper uses in its journalism.



Source

"Tips on Creating Branded Content for the B-to-B Marketer." Ravi Mattu, Editorial Director of Content Marketing at the Financial Times. ANA Webinar, 12/1/16.

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