Optimizing Rewards to Reach the Millennial Shopper

July 21, 2016

Executive Summary

Fandango, an online movie ticket vendor, works with a number of brands to offer consumers rewards. Consumers are highly receptive to entertainment-based rewards, and the cost of these rewards is minimal to the brand. Fandango offers a number of different entertainment rewards that can be customized for each brand it partners with.



Source

"Optimizing Rewards to Reach the Millennial Shopper." Steve Apesos, VP of Strategic Alliances at Fandango LLC; Jeff Turose, Director of Shopper Marketing at Fandango Rewards. ANA Webinar, 7/21/16.

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