Best Practices in Experiential Marketing: What Marketers Need to Know

September 29, 2016

Executive Summary

Experiential marketing is a way for brands to reach consumers in new and exciting ways and generate sales/leads, awareness, and loyalty. To measure experiential events, brands should incorporate quantitative and qualitative tactics.



Source

"Best Practices in Experiential Marketing: What Marketers Need to Know." Lisa Manhart, EVP and CMO at Ventura Associates International; Karen McCarthy, Executive Director at Ventura Associates International; Brad Horowitz, CEO of Elite Marketing Group. ANA Webinar, 9/29/16.

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