eSports: Insights into the Newest Experiential Sport

November 3, 2016

Executive Summary

eSports is a growing field that represents numerous potential advertising opportunities for marketers. Its primary audience is Millennials, a demographic that many brands are attempting to engage with. Brands that enter eSports need to be authentic and commit to treating the eSports players as athletes.



Source

"eSports: Insights into the Newest Experiential Sport." Eric Mortensen, Creative Director at FCBX; Andy Slate, Management Director at FCBX. ANA Webinar, 11/3/16.

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