Bank of America’s Best Practices for Success

April 19, 2016

Executive Summary

In this video, learn how Bank of America deploys a socialization strategy to make sure its brand marketing campaigns cascade through the ranks of its employees.



Source

"Bank of America's Best Practices for Success." Lauren Imrich, Senior Vice President of Retail Channel Marketing at Bank of America; Julie Lewis, Field Sales Enablement Executive at Bank of America. ANA Brand Activation Conference, 4/19/16.

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