How Luxury Brands Are Adjusting Along the Customer Journey

April 19, 2016

Executive Summary

While luxury brand marketers have their own set of challenges, they are trying to grab and hold consumers’ attention in a fragmented media landscape like everyone else. LVMH shared how it’s bridging the gap to reach a new generation of customers by bringing the heritage of its iconic brands into the digital era. By creating immersive events that drive social sharing and working with influencers to connect with new audiences, brands like Clicquot, Chandon, and Hennessy are finding new life.


"How Luxury Brands Are Adjusting Along the Customer Journey." Jon Potter, CMO and EVP of Brands at Moët Hennessy USA. 2016 ANA Brand Activation Conference, 4/19/16.

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