We Spend How Much in Brand Activation?

April 19, 2016

Executive Summary

A significant portion of total marketing spending is in brand activation, though no one has known exactly how much — until now.

Patrick Quinn, president, and Leo Kivijav, Ph.D., Executive Vice President, both at PQ Media, presented highlights from the industry's first-ever Brand Activation Spending Study and Forecast, jointly developed with the ANA/BAA.



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