Shopper Marketing: At the Forefront (and Not Just the Storefront!)

July 26, 2016

Executive Summary

In this video, learn why it's important to establish a dedicated shopper marketing team and provide adequate funding of shopper insights in order to optimize shopper marketing efforts.



Source

"Shopper Marketing: At the Forefront (and Not Just the Storefront!)." Sarah Gleason, SVP at GfK. 2016 ANA/BAA Shopper Marketing Conference, 7/26/16.

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