Shopper Marketing: At the Forefront (and Not Just the Storefront!)
July 26, 2016
In this video, learn why it's important to establish a dedicated shopper marketing team and provide adequate funding of shopper insights in order to optimize shopper marketing efforts.
"Shopper Marketing: At the Forefront (and Not Just the Storefront!)." Sarah Gleason, SVP at GfK. 2016 ANA/BAA Shopper Marketing Conference, 7/26/16.