A Transatlantic View of Shopper Marketing

July 26, 2016

Executive Summary

In this video, learn how share growth is driven by a category vision that is jointly created by a brand and its retailers.



Source

"A Transatlantic View of Shopper Marketing." Jonathan Simpson, Senior Director of Shopper Marketing at Heineken USA. 2016 ANA/BAA Shopper Marketing Conference, 7/26/16.

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