Shopper Technology Will Save the Stores

July 27, 2016

Executive Summary

In this video, learn why marketers and retailers should focus on shopper behaviors and desires in order to better understand where technologies should be intersecting with in-store experiences.



Source

"Shopper Technology Will Save the Stores." Laura Moser, SVP of Shopper Marketing, North America at Momentum Worldwide; Shaun Brown, VP and Global Director at Momentum Worldwide. 2016 ANA/BAA Shopper Marketing Conference, 7/27/16.

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