Challenger Brand Drives Shopper Loyalty Among Millennial Moms

July 26, 2016

Executive Summary

In this video, learn how a challenger brand built shopper loyalty with millennial moms through deeper insight, speed to market, and unique positioning.



Source

"Challenger Brand Drives Shopper Loyalty Among Millennial Moms." Rick Klauser, CEO of Sprout Organic Foods, Inc. ANA/BAA Shopper Marketing Conference, 7/26/16.

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