Targeting Brand Experiences

July 26, 2016

Executive Summary

In this video, learn why finding a balance between repetition and variation is critical to creating shopper engagement at Under Armour.



Source

"Targeting Brand Experiences." Luiz (Guto) Andrade, Senior Creative Director of Global Consumer Experiences at Under Armour. ANA/BAA Shopper Marketing Conference, 7/26/16.

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