How Brilliant Brands Create a Sudden Urge to Act

May 28, 2015

Executive Summary

The marketing and sales funnel has been around since 1898, and continues to shape the way markets are approached and measured. In this session, Andrew Davis, author of Brandscaping, challenged the traditional sales funnel by providing a map of the client journey that begins with a consumers’ “moment of inspiration” and follows them on a random journey through the Internet. He argues that marketers must create brand value with content in order to connect with consumers on that journey and lead them to the “moment of purchase.”


"How Brilliant Brands Create a Sudden Urge to Act." Andrew Davis, author of Brandscaping. BMA15, 5/28/15.

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