Only Human: The Emotional Logic of Business Decisions

May 28, 2015

Executive Summary

Data is a powerful tool for executives, delivering greater analytical depth than ever before, and helping ensure better business decisions. However, despite the vast pools of information available today, the emotional still precedes the rational when it comes to business decisions. This was the key finding from a research study conducted by gyro and the Fortune Knowledge Group.


“Only Human: The Emotional Logic of Business Decisions.” Patrick O’Hara, Global Chief Strategy Officer at gyro; Christiaan Rizy, Director at Fortune Knowledge Group. BMA15, 5/28/15.

  • EMA
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