A Whole New Train of Thought: Delivering Customer Outcomes

May 27, 2015

Executive Summary

GE Transportation was established over a century ago, serving as a pioneer in passenger and freight diesel-electric and electric locomotives. Today it is revolutionizing the rail business with a shift from selling specs and point solutions to delivering outcomes and entire systems solutions that help customers solve their toughest challenges. Russell Stokes, president and CEO of GE Transportation, and Kristi Lundgren, executive director, marketing of GE Transportation, explained how this update to operations warranted an update to GE’s marketing efforts.


"A Whole New Train of Thought: Delivering Customer Outcomes." Russell Stokes, President and CEO of GE Transportation; Kristi Lundgren, Executive Director, Marketing of GE Transportation. BMA15 Conference, 5/27/15.

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