Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

May 28, 2015

Executive Summary

With more than 2,000 vendors and growing, the marketing technology landscape can seem daunting. But it doesn’t have to be. ion interactive discussed the different classes of marketing software, and how managing them cohesively requires a close relationship between marketing and IT and a new set of skills and capabilities in marketing.



Source

"Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)." Scott Brinker, Co-Founder and CTO of ion interactive. BMA 15, 5/28/15.

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