The Rise of the Data-Driven Marketer

May 27, 2015

Executive Summary

Russell Glass, head of products at LinkedIn Marketing Solutions, explained how B-to-B marketers have begun making strides in lead generation using data and analytics. He also discussed how the ability to track nonlinear online shopping experiences has created an opportunity to intercept shoppers during Internet searches and guide them to a purchase.


"The Rise of the Data-Driven Marketer." Russell Glass, Head of Products at LinkedIn Marketing Solutions. BMA15 Conference, 5/27/15.

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