The Myth of Marketing Automation
May 28, 2015
Marketing automation has improved the effectiveness and efficiency of many marketing tactics. However, some brands have mistakenly assumed marketing has become “easier” as a result. Tocquigny shared why marketers, and now marketing technologists, are still vital to engaging customers and driving business.
"The Myth of Marketing Automation." Yvonne Tocquigny, CEO of Tocquigny. BMA 15, 5/28/15.