The Myth of Marketing Automation

May 28, 2015

Executive Summary

Marketing automation has improved the effectiveness and efficiency of many marketing tactics. However, some brands have mistakenly assumed marketing has become “easier” as a result. Tocquigny shared why marketers, and now marketing technologists, are still vital to engaging customers and driving business.


"The Myth of Marketing Automation." Yvonne Tocquigny, CEO of Tocquigny. BMA 15, 5/28/15.

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