From Global and Local: Building a Worldwide Brand with Scale

June 2, 2016

Executive Summary

In this video, learn why B2B marketers need to rely more on their intuition in order to achieve creative innovation.



Source

“From Global and Local: Building a Worldwide Brand with Scale.” Karin Jager, Global Marketing Director at Merck Animal Health; and Reuben Webb, Executive Creative Director at Stein IAS. ANA/BMA Masters of B2B Marketing Conference, 6/2/16.

  • EMA
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