Media Transparency: Action Steps for Marketers

July 20, 2016

Executive Summary

Media transparency has been an issue for advertisers for some time, and the results of a recent ANA study indicate that there is much for advertisers to be concerned about. The study found widespread evidence of non-transparent business practices among agencies of all sizes and types. Recommendations for combating this issue include re-evaluating agency contracts, building a greater understanding of the technology used by agencies and other partners, and developing a code of conduct.



Source

"Media Transparency: Action Steps for Marketers." Bill Bruno, CEO North America of Ebiquity. ANA Webinar, 7/20/16.

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