Media Agency Agreements: Key Tips to Incorporating Transparency

August 10, 2016

Executive Summary

Concerns over media buying transparency have existed in the industry for many years. The ANA is attempting to help correct some of that lack of transparency with the creation of a media buying contract template that seeks to eliminate all non-transparent business practices by agencies, including rebates, gifts, and so on.



Source

"Media Agency Agreements: Key Tips to Incorporating Transparency." Keri Bruce, General Counsel at Reed Smith LLP. ANA Webinar, 8/10/16.

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