Leveraging Data: The Science of Marketing

August 24, 2016

Executive Summary

Analytical solutions are readily available to marketers today, but it can be hard to determine which one is best. Most focus on either data or consumer insights, but a unified marketing activation platform combines both to offer a more complete picture of the customer decision-making process. Challenges to implementing such a model include internal silos and the difficulty of combining disparate platforms.



Source

"Leveraging Data: The Science of Marketing." Vishvesh Oza, Director of Product Management at Convertro; Tina Pautz, Head of Client Services at Convertro. ANA Webinar, 8/24/16.

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