Media Spend and Social SOV: What’s the Connection?

September 14, 2016

Executive Summary

Does high media spend equal positive results on social media? Santy found that this is not always the case, indicating that despite the popularity of social media, brands must still work to have truly integrated campaigns.



Source

"Media Spend and Social SOV: What's the Connection?" Adam Pierno, Director of Brand Planning at Santy. ANA Webinar, 9/14/16.

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