Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

September 21, 2016

Executive Summary

TV remains the most powerful weapon marketers have in reaching consumers, and addressable advertising makes TV campaigns even more targeted and powerful. Addressable advertising is growing rapidly and will be widespread by 2020, so it's time for marketers to learn more about the platform.



Source

"Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior." Adam Gaynor, VP of Media Sales and Analytics at DISH Media Sales. ANA Webinar, 9/21/16.

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