Creating Customer Engagement Through Dynamic Content

September 28, 2016

Executive Summary

With the increasing importance of hyper-targeted marketing campaigns, marketers need to take advantage of personalized and customized communications through a process of identifying relevant data insights to build dynamic content. The U.S. Postal Service showed how it worked with Precision Dialogue to create a communications strategy around relevant, personalized content distributed across multiple channels.


"Creating Customer Engagement Through Dynamic Content." Robert Ellis, Manager of New Business Development at the U.S. Postal Service; Joe Hollerman, Manager of Marketing Strategy at Precision Dialogue. ANA Webinar, 9/28/16.

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