Creating Customer Engagement Through Dynamic Content

September 28, 2016

Executive Summary

With the increasing importance of hyper-targeted marketing campaigns, marketers need to take advantage of personalized and customized communications through a process of identifying relevant data insights to build dynamic content. The U.S. Postal Service showed how it worked with Precision Dialogue to create a communications strategy around relevant, personalized content distributed across multiple channels.



Source

"Creating Customer Engagement Through Dynamic Content." Robert Ellis, Manager of New Business Development at the U.S. Postal Service; Joe Hollerman, Manager of Marketing Strategy at Precision Dialogue. ANA Webinar, 9/28/16.

You must be logged in to submit a comment.

  • EMA
  • gyro: