Innovation Foreplay: Preparing Your Brand for Activation

October 12, 2016

Executive Summary

Properly planning for innovation can lead to greater success because it allows a brand to identify its strengths and weaknesses before jumping in. A strong, integrated experimentation framework allows a brand to make innovation part of its daily routine.



Source

"Innovation Foreplay: Preparing Your Brand for Activation." Neil Carty, SVP of Innovation Strategy at MediaLink. ANA Webinar, 10/12/16.

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