Key Insights on Adding Direct Mail to Your Marketing Mix

October 19, 2016

Executive Summary

Direct mail is often under-used, but it can be an effective tactic for marketers looking to reach Millennial consumers. Combining direct mail with a mobile call to action can result in improved brand metrics.



Source

“Key Insights on Adding Direct Mail to Your Marketing Mix.” Victoria Stephen, Director of Mailing Services and Innovation at USPS. ANA Webinar, 10/19/16.

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