Location Targeting: Insights into Going Beyond Places

October 26, 2016

Executive Summary

Location data represents an opportunity for marketers to connect with consumers during their purchase journeys by offering them relevant and helpful information. The increased use of beacons at retail locations will help to enhance the accuracy of location data in the future.



Source

"Location Targeting: Insights into Going Beyond Places." Jamie Molnar, Director of Digital Ad Strategy and Marketing at The Weather Company; Therran Oliphant, Senior Director of Ad Tech Solutions at The Weather Company. ANA Webinar, 10/26/16.

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