Uncovering the Marketing Potential for VR and AR

November 9, 2016

Executive Summary

Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction, particularly among Millennials. As mobile VR hardware becomes increasingly more accessible, companies have a unique chance to further integrate brands into consumers' lives. SuperData Research provided insights on VR, AR, and mixed reality (MR), and shared case studies on brands approaching these new channels.



Source

"Uncovering the Marketing Potential for VR and AR." Stephanie Llamas, Director of Research and Insights at SuperData Research. ANA Webinar, 11/9/16.

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