Using Data To Unlock Value From Digital Advertising
November 30, 2016
According to new research from ANA and AppNexus there is almost universal agreement that data is indispensable for driving the effectiveness of today’s digital advertising. Yet only half feel that the ownership and management of their first-party data and its application in digital advertising is currently a strategic differentiator for their company. This webinar provided insights into using data to unlock value from digital advertising and included perspective on data technology procurement, data security, contract terms for data ownership, talent, and more.
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