Unlocking the Potential of Big Data

December 7, 2016

Executive Summary

Big data will eventually allow marketers to engage in consumer micro-targeting, which will ensure that brand messaging reaches only potential consumers. Until then, the industry must learn how to harness the power of big data and make sure that it is not used inappropriately.



Source

"Unlocking the Potential of Big Data." Cathy Novelli, Head of Product Commercialization and Brand at Quantcast. ANA Webinar, 12/8/16.

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