Compensation Tips: The Who, What, When, How, and Why

April 15, 2016

Executive Summary

The agency compensation negotiation process is time-consuming, but essential to the success of any agency/client relationship. Ensuring that the client pays the best price and the agency earns a fair profit lays the foundation for a strong, lengthy relationship. When negotiating a compensation model, remember that the client has the power and that being associated with a top brand or specific industry adds value to any agency agreement, regardless of the compensation method.


"Compensation Tips: The Who, What, When, How, and Why." Terri Burns, Senior Manager of Strategic Sourcing and Procurement at Aflac. ANA Webinar, 4/15/16.

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