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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

  • Handley: “All marketers should be good writers”

    Ann Handley doesn’t agree with your high school English teacher. Writing isn’t about topic sentences. It doesn’t follow a formula. And there is totally room for conversational phrasing.   Learn More >

  • REPORT: Millennials as B2B Buyers

    As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers.   Learn More >

  • REPORT: Millennials in the Workplace

    Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come into adulthood immersed in technology, they symbolize the most ethnically and radically diverse generation of modern times. Experts anticipate that millennials will transform the current workforce from one dominated by workaholic baby boomers to one predominantly composed of new age thinkers. This report highlights aspects of the millennial perspective, what to prepare for as their population and influence increase in the workplace, and how B2B companies attract them as employees.   Learn More >

  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

  • Seidenstat: Driving conversation at BMA14

    The founder of ROI Communications, Barry Seidenstat, spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events.   Learn More >

  • Slack named ‘reluctant recipient’ of G.D. Crain Award

    Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co. achieved almost 23% revenue growth and posted returns that netted a bevy of industry awards, most notably last month's B2 recognition as small agency of the year.   Learn More >

  • B2s: Top awards delivered in Chicago

    Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition. Paul Higgins, marketing director of TalkTalk Business, won recognition as Marketer of the Year.   Learn More >

  • It’s time to turn traditional agencies upside down

    The marketing world has made phenomenal changes in the last decade, but I see a lot of agencies that look like they always have.   Learn More >

  • BMA14 kicks off with record-breaking attendance

    BMA14, the Business Marketing Association’s annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it “the single largest b-to-b professional event anywhere on the planet,” said incoming BMA chairman Steve Liguori.   Learn More >

  • Why marketers should care about internal culture

    Today’s marketing executives face a daunting task. We continue to weather economic uncertainty at the same time that we are charged with doing more with even less, faster than ever before.   Learn More >

  • BMA Milwaukee celebrates legacy, future and change

    BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results.   Learn More >

  • B2 Award winners and finalists announced

    BMA is pleased to announce the winners and finalists for the international 2014 B2 Awards competition. Talent coming from the nearly 1,000 entries is as astounding as it is global – besides entries coming from the US, nine other countries were represented in this year’s competition!   Learn More >

  • New Brand and Website Revitalizes Business Marketing Association

    The refreshed look is part of an ongoing effort by the BMA to enhance the value, engagement and experience of business-to-business (B2B) marketers across its 22 chapters.   Learn More >

  • BMA14 - where b2b’s going!

    Don’t miss the largest b2b marketing conference anywhere in the world in 2014! Join 900+ b2b marketers from 400+ firms and as many as 40 states and 10 nations to hear nearly 80 authorities discuss the latest b2b marketing trends, thinking, research, best practices, technologies and tools.   Learn More >

  • Premier B2B Awards Competition – BMA B2’s Now Open For Entries!

    BMA's Global B2 Awards, will honor creative excellence and the best in strategy and style in business-to-business (B2B) marketing. This year, BMA will introduce extended categories, new top-tier awards and super-categories, and strengthen the spotlight that it shines on the marketers who earn a B2 Award.   Learn More >

  • B2B Marketers Expect Bigger 2014 Budgets

    Business-to-business (B2B) firms expect marketing budgets to rise on average in 2014, with the majority of B2B firms entering the new year with a positive outlook after meeting or exceeding revenue goals last year.   Learn More >

Full News Archive

 
Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
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Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
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BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
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