Optimizing Your Ad Production Spend
# |
Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
Presenter |
1 |
Setting the Stage |
Learn |
:30M |
|
Jillian Gibbs |
2 |
Production Process: Planning & Creative Development Phase
|
Learn |
:30M |
|
Jillian Gibbs / APR |
Experience |
:15M |
|
Group |
||
Apply |
:15M |
|
Group |
||
|
Break |
|
:15M |
|
|
3 |
Production Process:
|
Learn |
:40M |
|
Jillian Gibbs / APR |
Experience |
:10M |
|
Group |
||
Apply |
:10M |
|
|
||
4 |
Production Process
|
Learn |
:30M |
|
Jillian Gibbs / APR |
|
Experience |
:10M |
|
Group |
|
Apply |
:05M |
|
|
||
|
Lunch |
|
:45M |
|
|
6 |
Cost Drivers and Optimizers |
Learn |
:60M |
|
Jillian Gibbs / APR |
|
|
Experience |
:15M |
|
Group |
|
|
Apply |
:15M |
|
Group |
|
Break |
|
:15M |
|
|
7 |
2015 Industry Trends |
Learn |
:60M |
|
Jillian Gibbs |
|
|
Experience |
:15M |
|
Group |
|
|
Apply |
:15M |
|
Group |
8 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
:30M |
|
Group |
When
Begins: | Thursday, October 8, 2015 at 8:30am |
Ends: | Thursday, October 8, 2015 at 5:00pm |
Where
Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022
Instructor: Jillian Gibbs
Jillian Gibbs founded Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy that helps marketers determine how to define and implement an efficient modern content creation ecosystem. She has been a member of the ANA faculty since 2009 and is recognized throughout the industry as a thought leader in the marketing production space. She and her dynamic team of specialized experts facilitate our Advertising Production Masterclass: What Marketers Need to Know workshop and other video/print/digital/social/experiential production trainings.