Brand Building with Customer Insights

Download the full benefits here 

• Setting the Stage (30 min)
• The Power of Identity of Archetypes, Identity & Brand Architecture (45 min)
• Break (15 min)
• Segmentation Tool: Understanding Your Consumer and Their Values (45 min)
• Hierarchy of Needs Tool: Emotive Drivers (45 min)
• Closing (30 min)

When

Where

Reed Smith
Three Logan Square
1717 Arch Street Suite 3100
Philadelphia, PA 19103

Instructor: Ed Faruolo

Ed Faruolo is the founder of VitaLincs, a consultancy that helps its clients increase their appeal within the markets they serve through interactive workshops and strategic consulting. His clients include major corporations and new ventures, such as MD Insider and The Good For You Network. Previously, Ed served as chief marketing officer at Cigna, where he led the worldwide brand transformation that established the company as a tier-one brand in the health and benefits category. And he was vice president of brand development at Lincoln Financial. Ed repositioned the Travelers brand as a diversified financial services enterprise, which helped attract the Citi acquisition.

Ed is an ANA Faculty member who has worked globally in locations ranging from Sharm el-Sheikh, Egypt, to Plymouth, Wisconsin, for companies ranging from B2B to B2C, including Benjamin Moore Paint, Bush Beans, Touchstone Energy, and Outback.