The Art and Science of Brand Building
# |
Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Setting the Stage |
Learn |
0H:15M |
|
2 |
Building Brands Buyers Love |
Learn |
0H:40M |
|
Experience |
0H:20M |
|
||
Apply |
0H:45M |
|
||
|
Break |
|
0H:15M |
|
3 |
Brand Strategy, Promise, Positioning and Personality |
Learn |
0H:30M |
|
Experience |
0H:15M |
|
||
Apply |
1H:00M |
|
||
|
Lunch |
|
0H:45M |
|
4 |
Brand Identity & Sensory Branding |
Learn |
0H:45M |
|
Experience |
0H:30M |
|
||
Apply |
0H:30M |
|
||
|
Break |
|
0H:15M |
|
5 |
Brand Campaign |
Learn |
0H:25M |
|
Experience |
0H:25M |
|
||
Apply |
0H:10M |
|
||
6 |
Brand Research, Measurement & Internalization |
Learn |
0H:30M |
|
Experience |
0H:10M |
|
||
Apply |
0H:20M |
|
||
7 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
0H:15M |
|
When
Begins: | Monday, October 5, 2015 at 8:30am |
Ends: | Monday, October 5, 2015 at 5:00pm |
Where
Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022