Creating a Business-Driven Content Strategy
# |
Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Setting the Stage |
Learn |
0H:10M |
|
2 |
Understanding Content Strategy and Why It Matters |
Learn |
0H:15M |
|
Experience |
0H:10M |
|
||
Apply |
0H:15M |
|
||
3 |
Buyer Personas |
Learn |
0H:15M |
|
Experience |
0H:15M |
|
||
Apply |
0H:30M |
|
||
|
Break |
|
0H:15M |
|
4 |
Creating a Content Mission |
Learn |
0H:15M |
|
Experience |
0H:15M |
|
||
Apply |
0H:30M |
|
||
|
Lunch |
|
1H:00M |
|
5 |
Customer Journey |
Learn |
0H:15M |
|
Experience |
0H:20M |
|
||
Apply |
0H:25M |
|
||
|
Break |
|
0H:15M |
|
6 |
Putting it Together – Mapping Content by Persona Throughout the Buyer’s Journey |
Learn |
0H:10M |
|
Experience |
0H:10M |
|
||
Apply |
0H:20M |
|
||
7 |
Sourcing Content and Building an Editorial Calendar |
Learn |
0H:10M |
|
Experience |
0H:10M |
|
||
Apply |
0H:20M |
|
||
8 |
Measuring for Meaning |
|
0H:30M |
|
9 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
0H:35M |
|
When
Begins: | Wednesday, December 9, 2015 at 8:30am |
Ends: | Wednesday, December 9, 2015 at 5:00pm |
Where
Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022