Digital Metrics that Matter

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  • Setting the Stage (30 min)
  • How to Keep Score (30 min)
  • How to Keep Score Exercise (20 min)
  • How to Find the Right Metric for Right Now (30 min)
  • (15 min)
  • How to Build a Data-Driven Culture (35 min)
  • How Do We Compare (10 min)
  • Closing (15 min)
When
Begins:Thursday, February 22, 2018 at 9:00am
Ends:Thursday, February 22, 2018 at 1:00pm
Where

Reed Smith
355 S. Grand Avenue
28th Floor
Los Angeles, CA 90071

Instructor: Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.