From Insights to a Great Marketing Mix

Download the full benefits here

• Setting the stage (10 min)
• Two Key Marketing Topics – Insights Introduction (45 min)
• Insights, Discovery Starts With Target (45 min)
• Prep and Break (20 min)
• Target Audience Behavior Objective and Media Absorption (60 min)
• Lunch (60 min)
• Insights Application Across Marketing Mix (30 min)
• Insights and Creative Idea Process (45 min)
• Communication Assessment (45 min)
• Break (15 min)
• Insights and Idea Discovery – Field Trip (45 min)
• Activation & Closing (30 min)

When

Where

Reed Smith
10 S Wacker Drive
Floor 40
Chicago, IL 60606

Instructor: Roderick M. McNealy

Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod’s 38-year career has focused on marketing and advertising, and he worked in a variety of marketing leadership roles at Johnson & Johnson for 31 of those years. Rod has conducted management training and formulated implementation strategies for companies located in the United States, Europe, and Asia. He has consulted with health care, public and private sector organizations, and the U.S. Navy. 

Rod is a member of the ANA Faculty and is an in-demand speaker. He conducts marketing and advertising courses at Princeton University, the Yale School of Management, and Mount Holyoke College. He is the author of two books: Making Quality Happen and Making Customer Satisfaction Happen. Rod is a Princeton University graduate, with a Bachelor’s degree in American History. He received his M.B.A. from the Harvard University Graduate School of Business Administration.