Integrated Marketing Communications
# |
Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Set the Stage |
Learn |
:15M |
|
2 |
Customer Decision Journey: Stages |
Learn |
:15M |
|
Experience |
:15M |
|
||
Apply |
:30M |
|
||
|
Break |
|
:15M |
|
3 |
Customer Decision Journey: Touch Points |
Learn |
:10M |
|
Experience |
:15M |
|
||
Apply |
:35M |
|
||
|
Lunch |
|
:45M |
|
4 |
Customer Decision Journey: Messaging |
Learn |
:10M |
|
Experience |
:15M |
|
||
Apply |
:35M |
|
||
|
Break |
|
:15M |
|
5 |
Overcome Internal Integration Barriers
|
Learn |
:15M |
|
Experience |
:15M |
|
||
Apply |
:30M |
|
||
|
Break |
|
:15M |
|
6 |
Develop IMC Process |
Learn |
:15M |
|
Experience |
:15M |
|
||
Apply |
:60M |
|
||
7 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
:30M |
|
When
Begins: | Monday, November 16, 2015 at 8:30am |
Ends: | Monday, November 16, 2015 at 5:00pm |
Where
Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022
Instructor: Dina Shapiro
Dina Shapiro is the founder of Yorkville Consulting, a firm that provides clients with marketing capabilities training and helps them be world-class marketers by developing insightful brand strategies. Dina has worked inside Fortune 125 companies such as Citi and Alcoa, and top global agencies such as BBDO and JWT, at a 50/50 split throughout her career. She has experience across a wide range of industries, including financial services, corporate, retail, consumer packaged good, sports, travel & tourism, business-to-business, and industrials. She looks at a client’s business with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections.
Dina is a member of the ANA Faculty, and she has received top industry awards such as two Gold Effies, Cannes Lion, and an Honorary Webby. She has judged the Effies twice. Dina holds an M.B.A. from Boston University and a B.A. in Economics from George Washington University.