*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience
# |
Module |
L.E.A.D. Learning Approach |
Length |
Key Takeaway/Content Summary |
1 |
Pre-Lab Mobile Assessment (10 days prior) |
Learn |
:15M |
|
2 |
Arrival and Breakfast |
Learn
|
:30M |
|
3 |
Setting the Stage |
Learn |
:30M |
|
4 |
The Mobile Marketplace – What You Need to Know |
Learn |
:30M |
|
Experience |
:10M |
|
||
Apply |
:10M |
|
||
|
Break |
|
:15M |
|
5 |
Frictionless Mobile Customer Experiences |
Learn |
:15M |
|
Experience |
:45M |
|
||
Apply |
30M |
|
||
|
Lunch |
|
:30M |
|
6 |
Inspiring Mobile Advertising Case Studies |
Learn |
:15M |
|
Experience |
:15M |
|
||
Apply |
:30M |
|
||
|
Break |
|
:15M |
|
7 |
Insightful Mobile Measurement |
Learn |
:15M |
|
Experience |
:15M |
|
||
Apply |
1H:15M |
|
||
8 |
Mobile Experimentation |
Apply/ Discover |
:30M |
|
9 |
Learning Reflection, L.E.A.D. Action Plans and Highlights |
Discover |
:30M |
|
10 |
Post-Lab (6-weeks later) |
Discover |
:60M
|
|
When
Begins: | Tuesday, April 14, 2015 at 9:00am |
Ends: | Tuesday, April 14, 2015 at 5:00pm |
Where
Google Mountain View
1600 Amphitheatre Parkway
Mountain View, CA 94043