Strategic Customer Centric Marketing

Download the full benefits here

• Setting the stage (30 min)
• What is Marketing Strategy (30 min)
• The Biggest Marketing Strategy Challenges (30 min)
• Break (15 min)
• Getting to Know Your WHO (Target Customer) (15 min)
• Getting to Know Your WHO (Exercise) (45 min)
• Getting to the Right WHAT (The Message) (15 min)
• Getting to the Right WHAT (Exercise) (30 min)
• Lunch (30 min)
• HOW To Best Bring Your WHAT to Your WHO (Getting to the Right Channel Mix) (30 min)
• Putting It All Together: WHO WHAT HOW (90 min)
• Break (15 min)
• Applying Who What How to Briefs (15 min)
• Applying Who What How to Briefs (Exercise) (70 min)
• Learning Reflection (15 min)
• Closing (15 min)

When

Where

Elkay Manufacturing Company
2222 Camden Court
Oak Brook, IL 60523

1st Floor, Training Room

Instructor: Lauren Stradley

As a Eugene Kummel Scholar, Lauren received her M.B.A. from Yale University and has worked on many of the most innovative brands in the business. Lauren is Senior Strategy Consultant at Noetic Consulting, a marketing and advertising consultancy, based in Washington, D.C. Noetic partners with Fortune 500 clients, nonprofits and agencies to provide training, strategic brand positioning, marketing process development and general marketing consulting. Noetic’s national and international clients include; Samsung, Scripps Networks, PepsiCo, NBC Universal, Nike, Sony, Walt Disney, Wells Fargo and Georgetown University.

Lauren possesses over 15 years of experience in brand management and marketing at L’Oreal, Best Buy and Target. At Noetic, Lauren has directed diverse client projects centered around brand strategy and research, and overseen strategic plan production and planning cycle construction for AT&T’s Business Council and Discovery Communications.

Lauren is on the membership board at the Audubon Naturalist Society and resides just outside of Washington, D.C.  Noetic is a WBENC certified women owned business.